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Responding
to an increased presence of home-improvement programming in the
broadcast schedules of many network affiliate and independent TV
stations, Hometime made its programs available for syndication.
Broadcasts began in September of 2001.
Dean
Johnson, Hometime host and executive producer, explaines
that the move is part of a long-term strategy to ensure that Hometime
has a presence wherever homeowners seek home-improvement information.
"Different people look for information in different places. So over
the years we've expanded our original offering of the PBS TV series
and companion videotapes to include a syndicated newspaper column,
a radio show [now defunct], cable broadcasts on The Learning Channel,
a book series, and the hometime.com Web site. Entering syndication
was the natural next step for Hometime."
With
the success of Hometime in its first year of syndication,
it is evident that network affiliates and independent stations value
home-improvement programming. Currently, syndicated episodes of
Hometime air on 232 stations, reaching over 868 percent of
US TV householdsand continue to grow. Viewers can use the
station finder in the TV section of hometime.com to find the nearest
station airing Hometime.
Over
its eighteen years in production, a wealth of episodes have accumulated
in the Hometime tape library. According to Johnson, that's
a real boon for homeowners seeking home-improvement information.
"Each broadcast outlet has its own exclusive programming line-up.
That means viewers can watch Hometime on PBS, The Learning
Channel, and on their local stations and see entirely different
projects on each one, which certainly increases the odds that they'll
see something relevant to their own on-going projects every week."
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For
information about Hometime syndication opportunities, contact Andrea
Seman, IMG Media, 212-774-8944 Andrea.Seman@imgworld.com.
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5/07
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